We watch competitor news, posts, hiring, filings, ads, executive moves, and more so you know what's happening, why it matters, and what to do about it
Create your free for life account, add the competitor that worries you most, and find out how to compete against them
Northwind announced a $40M round to move into enterprise accounts
It is moving upmarket and leaves room below it, so feature our entry plan to the buyers it leaves behind
Acme Co was covered in Industry Weekly for a new partnership with Globex
Globex was covered in Trade Journal for opening a London office
We watch every place your competitors show their next move and tell you how you can use it
Coverage that names them
New posts from their blog and social channels
New roles on their public job boards
People who just joined their team
Public filings as they appear
Ads running in the Meta ad library
Ads running in the LinkedIn ad library
Ads they run on Google search and display
Ads they run on Microsoft Advertising
Changes in their leadership
Plan and offer changes, captured before and after
Edits to their site, captured before and after
Shifts in how they frame their offer and where it leaves room
New products and features as they ship
What customers write on public review sites
How customers and the market feel about them, from reviews and social posts
The Google search terms they rank and show up for
Their organic search visibility
Where AI answers cite them
See every competitor move in one place
Sign up freeYou add the competitors, we watch everything they do, and you get the insights to turn competitor moves into opportunities
Name the companies that matter to you
Sources are checked monthly on Free, weekly on Core, and daily on Strategic
Insights relevant to your business with recommendations you can act on
We do what others don't
Swipe to compare
| What you get | Compdawg | Crayon | Klue | Contify |
|---|---|---|---|---|
| Insights and strategy | ||||
| Insights on what each move means and how to act | Yes | Yes | Yes | Yes |
| Who the insights are written for | Leadership | Sellers | Sellers | Strategy and sales teams |
| Quarterly strategic report and roadmap from an expert team | Yes | No | No | Analyst hours |
| Sources watched | ||||
| Website and pricing page changes | Yes | Yes | Yes | Yes |
| Job postings | Yes | Yes | No | Yes |
| SEC filings | Yes | Yes | No | Yes |
| News and press coverage | Yes | Yes | Yes | Yes |
| Funding and M&A news | Yes | No | No | Yes |
| Product launches and release notes | Yes | Yes | Yes | Yes |
| Leadership and executive changes | Yes | No | No | Yes |
| New subdomains from certificate logs (Site Watch) | Yes | No | No | No |
| Delivery and price | ||||
| Email report cadence | Daily, weekly, or monthly by plan | Daily | Weekly | Newsletters |
| Battlecards for sales | Yes | Yes | Yes | Yes |
| Free plan | Free for life | No | No | 7 day trial |
| Published price | Core $2,000/month and Strategic $5,000/month | Price not published | Price not published | Price not published |
Start free and see how you stack up
Sign up freeStart free with one company, move up to weekly checks and insights on Core, and bring in our strategy team to provide you with comprehensive intelligence on Strategic
A lighter, monthly look at one company with a basic report
$0no card needed
Free for life with no card needed
The full weekly service, with a brief on what each important move means
$2,000per month
Flat price with every source included
A full strategic analysis of your company and your competitors, delivered by our team
$5,000per month
We set up your first competitors with you
Ready for more than the free plan?
Swipe to compare
| Feature | FreeLighter and monthly | CoreFull and weekly | StrategicDeep strategic insight |
|---|---|---|---|
| Monitoring | |||
| Companies you can follow | 1 | 10 | 30 |
| How often sources are checked | Monthly | Weekly | Daily |
| Every signal with its source link | Included | Included | Included |
| Site Watch new subdomains | Included | Included | Included |
| Suggested actions on a schedule in the app | Included | Included | Included |
| Summaries and reports | |||
| Battlecards | Included | Included | Included |
| A competitor report | Basic, once a month | Full, any time | Full, plus a strategic analysis by our team |
| Details on what changed and what it means for every important move | Not included | Included | Included |
| Risks, opportunities, and next steps | Not included | Included | Included |
| Positioning and gap analysis | Included | Included | Included |
| Weekly report and monthly summary | Not included | Included | Included |
| Markdown and CSV exports | Not included | Included | Included |
| Strategic analysis by our team | |||
| Research across 20+ categories for your company and each competitor | Not included | Not included | Included |
| A strategic report with prioritized recommendations and a roadmap | Not included | Not included | Included |
| Compdawg Top Dawg Matrix | Not included | Not included | Included |
| Monthly summary reviewed by our team | Not included | Not included | Included |
| Choose a plan | Sign up free | Sign up for Core | Book a call |
Start free today, upgrade when you want more
Sign up freeOur team researches your company and each competitor across 20+ categories, then delivers a comprehensive report on where you stand and what to do next
You and each competitor, researched the same and compared
Where you stand against the field, and what to do about it
Know where you stand in the market
See your own Top Dawg Matrix of opportunities
Book a callDeeper intelligence and insights for you to drive action
Get a Strategic report on your company and your competitors
Book a callCreate your free for life account, add the competitor that worries you most, and find out how to compete against them
Free follows one company with monthly checks and stays free for life with no card needed. Core checks weekly and adds insights, battlecards, and suggested actions for $2,000 per month. Strategic combines daily checks with research by our team across 20+ categories for you and each competitor, for $5,000 per month.
Free is for you if you want to follow one competitor with monthly checks, a basic report, and a battlecard. Your account stays free for life with no card needed.
Move up to Core when you need weekly checks across up to 10 companies, with insights on important moves, battlecards, and suggested actions. Core costs $2,000 per month and includes a weekly report and a monthly summary.
Strategic adds daily checks and research by our team across 20+ categories for your company and each competitor. You receive a comprehensive report with prioritized recommendations and a roadmap, the Compdawg Top Dawg Matrix, and a monthly summary reviewed by our team. Strategic costs $5,000 per month.
Yes, start with one company on Free and upgrade when you need weekly insights on Core or daily checks and research by our team on Strategic. Free stays free for life with no card needed.
Your free for life account shows how to compete against the competitor you add, with a basic report and a battlecard
Yes, the free plan stays free for life with no card needed, and you can move up to more timely checks and insights whenever you want
We check every source on your plan's schedule: monthly on Free, weekly on Core, and daily on Strategic
For each competitor we watch news, posts, hiring, filings, ads, executive moves, pricing, positioning, launches, reviews, sentiment, and search visibility
Every important move comes with a summary on how to act on it, so leadership can see the opening and respond
Add your competitors and we do the rest
Summaries go to whoever you choose on your leadership team
Sign up for free, Core, or Strategic today.
Create your free for life account, add the competitor that worries you most, and find out how to compete against them
